Makr for iPad

As part of the Makr team, I am responsible for the user experience and user interface design of the Makr iOS app (iPad and iPhone) and the website. Makr is an iOS app for both iPad and iPhone, which enables anyone to design completely customized logos and printed pieces. The iPad app features business cards, postcards, stickers, tags, wedding invitations, programs, save-the-dates, and more.

 

Makr was selected as an App Store Best of 2014 app, Apple Editor’s Choice, and has been featured in Brit + Co.,Product Hunt, Martha Stewart Living, GigaOm, among others.

 

Role

UI/UX Design

For

Makr

Logos

With logos users can create custom branding that can be applied to Makr projects for free or exported to a PNG with a single in-app purchase for use on websites, portfolios, online stores, and other digital mediums. I initially sketched wireframes for the user flow and interface elements, which were then reviewed with our engineering team.

 

We created a digital product workspace which carries a subset of the print workspace’s features, but shares a consistent experience with the print product workspace. I also designed the purchase experience for a logo if the user wanted to use it outside of Makr. Within the print workspace, users can also add a logo to their print projects. 

Logo product page and templates

Swap icon

Editing type

Purchase logo

Category pages

An update to Makr refined the layout of the category pages, in order to provide greater discovery and accessibility of different formats, templates, and original blog content from Makr.

 

These new category pages introduced a new product bar, providing direct access to templates belonging to a specific format, such as business cards, postcards, invitations, cards, labels, stickers, etc. The landing pages for each format is organized by the originating category’s templates first, and then below it are templates from other categories.

Business category page

Postcard templates

Purchase experience

Once a user has made a project, they can choose to purchase prints, which is then fulfilled by Makr’s print partners. Alternatively a user can also purchase a hi-res PDF via in-app purchase. This purchase experience is designed to be fast and fluid, as it guides the user through the purchase process. The right panel provides the primary purchase options without encroaching on the user’s project. A lower resolution, watermarked proof PDF can also be exported for proofing purposes.

Checkout experience

The Makr Shopping Cart and Checkout follows a straightforward user flow. It supports United States and Canadian addresses.