Makr Email Templates
Email Template Testing
When the user creates a new account, places an order, resets their password, or has an order shipped to them, they receive a transactional email.
I designed these email templates to match the existing Makr Design System and share the same colors, fonts, and other visual elements. I implemented the HTML/CSS for each template and tested it across different devices and email clients. For some Shopify transactional emails, I used Liquid templating to include dynamic order and customer information.
The Welcome Email is sent when an account is created
Order Confirmation Email
In the Order Confirmation email, I implemented conditional liquid templating to have different copy depending on purchase type. When a downloadable logo was purchased, the email has a prominent button to download the logo files.
Order Out for Delivery
When the order is out for delivery, the user receives an email with a prominent call-to-action to track the shipment.