Makr Cart & Checkout
Role
- UI/UX Design
- HTML/CSS Development
- Shopify Theme Development
- Shopify Liquid Templating
For
- Makr
A cohesive checkout experience
The Makr website empowered small business owners to create custom logos and print products using the Makr Builder. They then purchase the downloadable logo asset or order physical prints, respectively.
Goals
Reduce customer confusion about the logo bundles and how they will receive their logo files after completing the purchase.
Increase conversion to purchase between the cart and checkout
I was responsible for the user interface and experience design of both the cart and checkout refinements. I also implemented these updates using the Shopify Liquid Templating engine and CSS.
Problem
The transition between the product and cart page lacked key details
Based on product analytics data, our team theorized that at the Cart, users did not see the full value of their logo package before checking out, as they lacked the necessary context.
Product Page
Cart Page
Problem
On mobile devices, downloading a logo required multiple steps
For logo packages that included more than one file, a ZIP file was provided, which contained every file. On mobile devices, this was problematic as ZIP files are not supported and not easily unzipped.
Shopping Cart: Connecting the dots
I explored ways to better communicate to the user what was included with their logo purchase, making use of contextual information in order to instill more confidence.
A faster and simpler download experience
From our user’s perspective, their post-purchase experience with logos includes both downloading and applying the logo within another application or service. I designed an update to the Shopify Order Confirmation page that provides direct access to the individual files, instead of a ZIP file.
